REBRAND, NEW START
My Little Home, a Thai cuisine restaurant, underwent a rebranding process. This small, family-owned establishment specializes in serving authentic Thai dishes. Seeking to distinguish themselves from the previous ownership and embark on a fresh start, they entrusted The Sign Studio with their rebranding project.
OVERVIEW
The client had a simple desire: to share her homemade meals with the neighborhood, evoking the same warmth and comfort she experienced enjoying traditional Thai cuisine. She aimed to offer patrons a fresh culinary experience distinct from the previous Thai restaurant. In pursuit of this vision, she sought a new logo and storefront sign.
Revised and Refined
The client arrived with enthusiasm for a new logo, with specific ideas in mind. She envisioned a logo that balanced friendliness with professionalism, reflecting the brand image she aimed to convey. I selected a rounded sans-serif font type with varying stem widths for the main business name, paired with a simpler, thinner sans-serif font type for the business description below. Integrating elements of Thai architecture into the design, I crafted an asymmetrical logo that exudes uniqueness, approachability, and modernity.
