NEW LIFE FOR MORE THAN JUST CLOTHES
Lost & Found is a distinctive retail destination, operating as a non-profit Christian boutique thrift store. With a mission rooted in Christian values, they prioritize serving the community while thriving in a niche market. Through their operations, they give back to those in need using proceeds. Lost & Found curates fashionable second-hand and vintage clothing at affordable prices, providing patrons with trendy and stylish options.
OVERVIEW
Discovering clothing you adore can be exhilarating yet daunting amidst endless racks and bins. Lost & Found simplifies this process by presorting and curating clothing tailored to their market. As a casual thrift store shopper, I envisioned a brand poised to tap into the burgeoning market of selling pre-owned or vintage clothing without the hefty price tag and physical effort.
Revised and Refined
After thorough research on our target market and understanding the preferences of our potential clients, I delved into mood boards to define what sets our brand apart and gives us a competitive edge. Following this, I crafted several logo drafts aiming for a timeless design, steering clear of being overly retro or old-fashioned. Ultimately, the last option resonated most with my vision for the brand. For the store name, I opted for a lowercase serif font to impart a friendly feel, while highlighting the professionalism and dedication of our staff with an all-capital sans-serif font.
